The framework
The operative statute in the Democratic Republic of the Congo is the Digital Code (Ordonnance-loi 23/010 of 2023), personal data provisions, enforced by a data protection authority provided by the Digital Code.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Digital Code (Ordonnance-loi 23/010 of 2023), personal data provisions
The DRC's 2023 Digital Code brought its first real data protection regime, GDPR-influenced in structure; the supervisory institution is still being stood up.
Marketing and advertising
Consent-first, GDPR-influenced provisions inside the 2023 Digital Code. Treat the consent note above as the planning rule; the penalty line below is what mispricing it costs.
Cross-border transfers
Transfers abroad turn on authorization and the adequacy of the destination.
Enforcement and penalties
The Code provides for fines. How often the authority actually enforces sets the real price.