The framework
Guyana has enacted the Data Protection Act 2023, but the regime is not yet fully operative.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Data Protection Act 2023
Guyana enacted a modern law in 2023 as oil wealth accelerates digitization and appointed its first Data Protection Commissioner in February 2026, but the Act still awaits the commencement order that switches its duties on.
Marketing and advertising
GDPR-influenced consent and bases. In practice that means consent before tracking or marketing outreach, documented well enough to show a regulator.
Cross-border transfers
Transfers abroad need an adequate destination or appropriate safeguards such as contractual clauses.
Enforcement and penalties
The Act provides for fines.