The framework
The operative statute in Kyrgyzstan is the Law on Personal Information (2008), enforced by the State Personal Data Protection Agency.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Law on Personal Information (2008, amended 2021)
The 2021 amendments gave Kyrgyzstan a supervisory agency and Russian-style localization duties on top of its 2008 consent framework.
Marketing and advertising
Consent-based; 2021 amendments added localization and a supervisory agency. Treat the consent note above as the planning rule; the penalty line below is what mispricing it costs.
Cross-border transfers
Transfers are restricted, and a localization rule keeps certain data in the country.
Enforcement and penalties
The authority can impose administrative fines. How often the authority actually enforces sets the real price.