The framework
The operative statute in Belarus is Law No. 99-Z on Personal Data Protection (2021), enforced by the National Personal Data Protection Center.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Law No. 99-Z on Personal Data Protection
Belarus's first standalone data protection law took effect in November 2021 with a consent-centric design and an active supervisory center; state access to data remains extensive.
Marketing and advertising
Consent is the default basis, with listed exceptions. Treat the consent note above as the planning rule; the penalty line below is what mispricing it costs.
Cross-border transfers
Free to states with adequate protection per the NPDPC list; permits otherwise.
Enforcement and penalties
Violations carry administrative and criminal liability. How often the authority actually enforces sets the real price.