The framework
The operative statute in Guinea is Law L/2016/037 (cybersecurity and personal data provisions), enforced by an authority provided by law.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Law L/2016/037 (cybersecurity and personal data provisions)
Guinea's data protection rules live inside a 2016 cybersecurity statute; supervisory practice is minimal.
Marketing and advertising
Consent-oriented data provisions inside the 2016 cyber law. Treat the consent note above as the planning rule; the penalty line below is what mispricing it costs.
Cross-border transfers
The law ties transfers abroad to authorization by the data protection authority.
Enforcement and penalties
The law provides for fines and criminal penalties. How often the authority actually enforces sets the real price.