The framework
The operative statute in Mauritius is the Data Protection Act 2017, enforced by the Data Protection Office.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Data Protection Act 2017
Mauritius aligned tightly with the GDPR in 2017 and ratified Convention 108+, positioning itself as the Indian Ocean's compliance-friendly hub; it has long pursued EU adequacy.
Marketing and advertising
GDPR-aligned consent and bases. In practice that means consent before tracking or marketing outreach, documented well enough to show a regulator.
Cross-border transfers
Transfers abroad need an adequate destination or appropriate safeguards such as contractual clauses.
Enforcement and penalties
Violations can bring fines up to MUR 200,000 and imprisonment.