The framework
The operative statute in Somalia is the Data Protection Act 2023, enforced by the Data Protection Authority.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Data Protection Act 2023
Somalia surprised observers by enacting a comprehensive law in March 2023 and standing up an authority; capacity is now the constraint.
Marketing and advertising
Consent-first framework. In practice that means consent before tracking or marketing outreach, documented well enough to show a regulator.
Cross-border transfers
Transfers abroad sit under the data protection authority's supervision.
Enforcement and penalties
The authority can impose administrative fines. How often the authority actually enforces sets the real price.