The framework
The operative statute in Niger is Law 2017-28 on Personal Data Protection (amended 2022), enforced by the HAPDP.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Law 2017-28 on Personal Data Protection (amended 2022)
A 2017 law amended in 2022 with the HAPDP as authority; political instability has slowed institutional practice.
Marketing and advertising
Consent-first framework. In practice that means consent before tracking or marketing outreach, documented well enough to show a regulator.
Cross-border transfers
Transfers abroad sit under the data protection authority's supervision.
Enforcement and penalties
The law provides for fines and criminal penalties. How often the authority actually enforces sets the real price.