The framework
Benin regulates personal data through the Digital Code (Law 2017-20), Book on Personal Data, supervised by the APDP.
For advertisers the consent posture matters most, and Benin sits in the opt-in bloc, where tracking and outreach need permission up front.
Key instruments
Digital Code (Law 2017-20), Book on Personal Data
Benin folded a full GDPR-style data protection book into its 2017 Digital Code, and the APDP is among Francophone Africa's more active enforcers, publishing decisions and fines.
Marketing and advertising
GDPR-influenced consent and bases inside the Digital Code. Most channel decisions here follow from that consent rule.
Cross-border transfers
The APDP supervises transfers abroad, which turn on the adequacy of the destination.
Enforcement and penalties
Fines up to substantial ceilings plus publication sanctions.