The framework
Uzbekistan regulates personal data through the Law on Personal Data, dating from 2019 and supervised by the Personalization Agency under the Cabinet of Ministers.
For advertisers the consent posture matters most, and Uzbekistan sits in the opt-in bloc, where tracking and outreach need permission up front.
Key instruments
Law on Personal Data (2019, amended 2021)
Uzbekistan added a hard localization rule in 2021 and has blocked or throttled major platforms for non-compliance, making it one of Central Asia's most assertive regimes.
Marketing and advertising
Consent-based; registration of databases required. Most channel decisions here follow from that consent rule.
Cross-border transfers
Localization: Uzbek citizens' personal data must be processed on servers physically located in Uzbekistan (2021 amendment); transfers restricted.
Enforcement and penalties
Administrative fines; blocking powers used against non-compliant platforms.