The framework
The operative statute in Malawi is the Data Protection Act 2024, enforced by the Malawi Communications Regulatory Authority.
For media planning that means an opt-in posture, with consent capture built before campaigns launch.
Key instruments
Data Protection Act 2024
Malawi enacted its first comprehensive law in 2024 with MACRA supervising in the interim; implementation guidance is emerging.
Marketing and advertising
Consent-first, GDPR-influenced framework. In practice that means consent before tracking or marketing outreach, documented well enough to show a regulator.
Cross-border transfers
Transfers abroad need an adequate destination or appropriate safeguards such as contractual clauses.
Enforcement and penalties
The law provides for fines and criminal penalties. How often the authority actually enforces sets the real price.